THE SEMIOTIC TURN IN DIGITAL ARCHIVES AND LIBRARIES
To-day, we witness the massive digitization of any kind of media objects, the storing and diffusion of it in form of digital (multimedia) libraries, archives or any other form of digital “(multimedia) information spaces”. The general policy is to make available the enormous quantities of media data in form of relevant (critical) knowledge or knowledge resources for a target public – a person, a social group, an institution (this policy underlies the shift from an “information society to a knowledge society” as proclaimed, for instance, in the Lisbon 2001 Declaration or again in the actual Europe 2020 program). However if we want to progress in this historically and culturally certainly highly exciting and innovative direction, a series of serious – technical, social and scientific – problems has to be solved. One of the most complex ones is without any doubt the question of how to process the symbolic or the meaning of (digital) media data with respect to a given – analogically speaking – market place of meaning production, sharing and consumption (potential users of meaning, cultural expectations of meaning, needs and desires of meaning, uses and exploitations of meaning, added value of specific forms of meaning...).